Overview
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
Frequently Asked Questions & Story Details
Who directed It Must Be Love?
It Must Be Love was directed by Alfred E. Green.
Where was It Must Be Love produced?
It was produced by companies including John McCormick Productions, First National Pictures in United States of America.
It Must Be Love Ending Explained & Trivia
The ending of It Must Be Love wraps up key thematic points regarding its characters. The film showcases excellent use of sound design, writing, and visual effects to create an immersive cinematic environment. For full analysis of ending theories, you can check out our corresponding articles in the Lumaflicks Blog section.
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Production
